🚀 Your responsibility:

• Development and Implementation of a Demand Generation Program: You will design and implement scalable programs to generate demand, identify targeted growth opportunities, and continuously optimize initiatives using automation, data analysis, and creative approaches.
• Management of Paid Channels & Outbound Campaigns: You will be responsible for planning, managing, and optimizing Paid Social, Paid Search, Review Platform Ads, and Outbound campaigns.
• Campaign Management and Optimization: You will develop and manage data-driven campaigns, continuously optimizing them to ensure maximum impact.
• Performance Analysis and Reporting: You will measure, analyze, and report on key KPIs to assess campaign effectiveness and make data-driven decisions.
• Proactive Collaboration with Sales: You will work closely with the Sales team to understand their needs, improve results, and ensure smooth lead handovers.
• Team Management and Development: As Growth Marketing Lead, you will be responsible for managing a team of two people.

👀 You'll be successful with these skills:

• B2B Demand Generation Experience: min 6+years of experience.
• Performance Marketing Expertise: Extensive hands-on experience with Paid Social (LinkedIn, Meta) and Paid Search campaigns (Google Ads, Microsoft Ads).
• Project Management: Ability to manage projects efficiently, conduct structured data-driven experiments, and manage budgets effectively.
• Data-Driven Approach: Analytical thinking and experience in automating processes with tools like HubSpot.
• Creativity: Development of innovative, out-of-the-box campaigns that inspire and persuade.
• Experience in a Dynamic, Fast-Paced Environment: Ideally in a startup or scale-up.
• Language Skills: Fluent in English, proficient in business-level written and spoken communication. German is a plus.

🤩 What you get:

• Free access to the nilo app (incl. family support)
• Enjoy working abroad for up to 90 days per year (within the EU)
• Hybrid working model: You are expected to work 3 days /week from the office & 2 days at home
• Urban Sports Club membership at a discounted price
• Equity options - you benefit from any increase in the nilo's valuation that you've helped to create
• Regular team and company events
• Bring your dog to work: We have 4 office dogs

nilo embraces diversity. We strive to create an inclusive workplace where everyone feels welcome, psychologically and physically safe. All applicants will be considered for employment without regard to different ethnic/racial origins, age groups, religions/ideologies, sexual orientations, gender identities, abilities, socio-economic statuses, educational backgrounds, family arrangements and/or any other characteristic.

We would like to encourage you to apply even if the technical requirements cannot be met 100%.